From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning
Maps are the traditional output from GIS, but not everyone is well-versed in reading maps. The ultimate goal of GIS is to communicate results. GIS has many ways to communicate results that are not purely cartographic. Check out a few of these methods so that you’re ready to deliver your GIS output to meet the needs of diverse audiences.
Continue reading GIS For Dummies – Generating Non-Cartographic Output
Networks are collections of connected linear objects such as roads, railroads, or rivers that branch from place to place. They come in different sizes, numbers of branchings, and angular configurations.
Continue reading GIS For Dummies – Working with networks
What if it was easier to predict how a city could have clean air, broader economy, increase safety and reduce traffic? The transportation engineer Josie Kressner assessed the viability of using targeted marketing data for demographic data in travel demand modeling in her dissertation, employing alternative methods for updating the transportation planning process. Continue reading TRANSPORTATION PLANNING IDEA
Move, track, deliver, plan, manage and deploy. Today, getting products and people from point A to point B takes more than planning a route and watching traffic reports. We want it fast, reliable and cost effective. We want smart transportation. Continue reading GIS FOR SMART TRANSPORTATION
With GIS we understand what HAPPENED, what IS HAPPENING and what WILL HAPPEN in the geographic space. A picture is worth a thousand words, and this short ESRI animation, in spite of having no locution, reviews, in a very didactic way, what GIS stands for, its uses and, finally, how GIS can be used for business administration, my main interest and, probably, yours too. Continue reading GIS, FINALLY, FOR BUSINESS
More than half the world’s population is now urban. Geographic information and maps are helping city governments become more democratic and participatory.
Continue reading GEOSPATIAL REVOLUTION: Cities, businesses and a healthy future