Last week, I had the honor to be hosted at HARTerra Spatial Solutions by Mr. Jason Hart, the GIS specialist who owns the company, which has more than 20 years of experience delivering enterprise GIS solutions for the Natural Resources, Hydropower and Utility sectors as well as for the municipal and provincial government of British Columbia. We had a nice talk about HARTerra, his career and about challenges and opportunities in the GIS public and private demands, as well as in the GIS job market.
Halifax, NS, was ranked 20th in Transit this year in Canada by Moneysense magazine. These guys from PLANifax think that there are a number of reasons but, it’s because transit is slow.
From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning
Maps are the traditional output from GIS, but not everyone is well-versed in reading maps. The ultimate goal of GIS is to communicate results. GIS has many ways to communicate results that are not purely cartographic. Check out a few of these methods so that you’re ready to deliver your GIS output to meet the needs of diverse audiences.
Networks are collections of connected linear objects such as roads, railroads, or rivers that branch from place to place. They come in different sizes, numbers of branchings, and angular configurations.
What if it was easier to predict how a city could have clean air, broader economy, increase safety and reduce traffic? The transportation engineer Josie Kressner assessed the viability of using targeted marketing data for demographic data in travel demand modeling in her dissertation, employing alternative methods for updating the transportation planning process. Continue reading TRANSPORTATION PLANNING IDEA