Last week, I had the honor to be hosted at HARTerra Spatial Solutions by Mr. Jason Hart, the GIS specialist who owns the company, which has more than 20 years of experience delivering enterprise GIS solutions for the Natural Resources, Hydropower and Utility sectors as well as for the municipal and provincial government of British Columbia. We had a nice talk about HARTerra, his career and about challenges and opportunities in the GIS public and private demands, as well as in the GIS job market.
From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning