Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning

From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!

Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning

ESRI LEADERSHIP IN GIS GLOBAL MARKET

Esri has a 43% share in the geographic information system (GIS) market, compared to just an 11% share from the second-largest supplier. The business model relies in constantly improved industry-specific solutions. Continue reading ESRI LEADERSHIP IN GIS GLOBAL MARKET

JACK DANGERMOND: “GIS CREATING OUR FUTURE” AT 2014 ESRI UC

Part of Jack Dangermond’s β€œGIS Creating Our Future” presentation at 2014 Esri User Conference. Our world is facing serious challenges like population growth, poorly planned urbanization, pollution, energy use, climate changes, natural disasters, food production shortage and many others… Continue reading JACK DANGERMOND: “GIS CREATING OUR FUTURE” AT 2014 ESRI UC

DAN SCOLLON AT TED X REDDING: GIS

Dan Scollon, at TED Talks, shows the first image photographed from Earth in 1972, which changed the human understanding of the Earth. 40 years after that image, we collected lots of information about the Earth and were developed many mapping technologies. Dan explains how maps have changed the way of understanding the world. Images of the United States and China at night can, for example, tell the energy consumption, estimate the population and reveal the distribution of this population. Such evolution made possible to evolve from primary cartography to route instructions on a 3D map to a place geocodificated on a tweet! Social networks are not just for posting happy family photos. They serve, for example, to promote revolutions as the Arab Spring. Mobile data also serve as demographic data for traffic information for example, and this Information can be converted into graphs, maps and even animations to reveal travel patterns. Continue reading DAN SCOLLON AT TED X REDDING: GIS