Geographic information systems have been described as a set of technologies that help us to see our small blue planet in better ways (Longley et al., 1999). More commonly referred to by the acronym GIS, applications include: local governance; business and service planning; logistics; and environmental management and modelling. In both public and private sector research, GIS are used to manage geographic information, help identify geographical trends and patterns and to model spatial processes.
However, GIS have been described as a “nearly” technology for marketers (McLuhan, 2003). Beyond the hype, the actual use of GIS presently is limited to the larger retailers and suppliers, with little expansion into marketing applications. This, despite widespread agreement that the true value of geographical information is only revealed once that information is analysed geographically! McLuhan (2003) cites a survey by GeoBusiness Solutions revealing that only 28% of company boards fully understand the operation and marketing benefits of GIS, with the perceived (and often, actual) high cost of investing in GI software and data products being one of the barriers to GIS reaching its potential. Continue reading Geodemographics and GIS – Richard Harris, Peter Sleight, Richard Webber
GIS is much more than just software and hardware. You need data, training, space, personnel, funding, technical support, and many other elements that work together to make your GIS function properly. Your organization must undergo fundamental changes in the way it functions, both in its internal and external interactions. You can make these changes extremely positive, if you incorporate GIS effectively. The guidelines in this chapter help you ensure that when your organization adopts GIS, the benefit outweighs the cost.
Continue reading GIS For Dummies – GIS in Organizations
Esri has a 43% share in the geographic information system (GIS) market, compared to just an 11% share from the second-largest supplier. The business model relies in constantly improved industry-specific solutions. Continue reading ESRI LEADERSHIP IN GIS GLOBAL MARKET
Dan Scollon, at TED Talks, shows the first image photographed from Earth in 1972, which changed the human understanding of the Earth. 40 years after that image, we collected lots of information about the Earth and were developed many mapping technologies. Dan explains how maps have changed the way of understanding the world. Images of the United States and China at night can, for example, tell the energy consumption, estimate the population and reveal the distribution of this population. Such evolution made possible to evolve from primary cartography to route instructions on a 3D map to a place geocodificated on a tweet! Social networks are not just for posting happy family photos. They serve, for example, to promote revolutions as the Arab Spring. Mobile data also serve as demographic data for traffic information for example, and this Information can be converted into graphs, maps and even animations to reveal travel patterns. Continue reading DAN SCOLLON AT TED X REDDING: GIS