From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning
Digital maps are vital tools of municipal business, be it in planning, transportation, public safety, public works, economic development and much more to improve the quality of life. Google Maps and Uber, for example, is part of modern life, getting you “from here to there” efficiently. But long before Google was born – even before its founders were born – there was Jack Dangermond, who essentially invented the digital map, a lanky white-haired 70-year-old billionaire who is the unlikeliest of tech moguls. Continue reading THE GODFATHER OF DIGITAL MAPS
Check Forbes. Jack Dangermond is the UNRIVALED KING OF GIS TECHNOLOGY. Founded his company in 1969 with his wife with $1,100 in personal savings. Today, ESRI dominates the GIS industry, with over 40% of global market share and more than $1 billion in annual revenue. His 350,000 customers make 150 million new maps each day.
Continue reading WHO IS JACK DANGERMOND?
Part of Jack Dangermond’s “GIS Creating Our Future” presentation at 2014 Esri User Conference. Our world is facing serious challenges like population growth, poorly planned urbanization, pollution, energy use, climate changes, natural disasters, food production shortage and many others… Continue reading JACK DANGERMOND: “GIS CREATING OUR FUTURE” AT 2014 ESRI UC