Almost everybody’s doing it!
Today everybody’s doing it – well almost! Although an exaggeration, geodemographics and geographical analysis of markets is no longer the leap in the dark that it was in the early 1980s. Many business organizations are now employing the concepts of geodemographics and using GIS in many varying applications – from new site location analysis to merchandising and direct mail. With the increased range of applications to which geodemographics can lend itself, the market has grown considerably with new GIS software and databases to accompany these developments like the following ones.
Over the past few years there has been a remarkable increase in interest is GIS. Many of the earliest users were in universities, government departments and environmental agencies. Activity in these traditional core areas is now being supplemented by vigorous growth in several emerging markets, the most important one being business and service planning. For many of these new users, the GIS focus to date has been basic mapping and asset management. Other, more advanced, users are modelling data held in integrated databases. This modelling activity is frequently referred to as spatial analysis.
WHAT IS SPATIAL ANALYSIS?
“Spatial analysis” is one of those terms that are so widely used in so many different contexts that it is difficult to define succinctly. Good child (1988, p; 68) offers a good general definition of spatial analysis as “that set of analytical methods which require access both to the attributes of the objects under study and to their locational information”. Openshaw (1991b, p. 18) suggests that what geographers refer to as “spatial statistics”. Anselin (1989) and Goodchild et. Al (1992) prefer to use the term “spatial data analysis” although there seems to be no substantial difference. Continue reading Implementing Spatial Analysis and GIS Applications for Business and Service Planning
From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning
Michael DeMers is an Associate Professor of Geography at New Mexico State University and has been teaching GIS-related courses since 1983. The author of Fundamentals of Geographic Information Systems (4th Edition), translated into both Russian and Chinese, and GIS Modeling in Raster, currently being translated into Arabic.
The author thinks GIS is some of the most exciting software to come along in ages, and he wants to get the reader as excited about the possibilities GIS offers as he is. The book gives you a big picture look at GIS – everything from the parts that make up the systems to the spatial information products that the systems produce. Continue reading GIS For Dummies – Michael N. DeMers
Dan Scollon, at TED Talks, shows the first image photographed from Earth in 1972, which changed the human understanding of the Earth. 40 years after that image, we collected lots of information about the Earth and were developed many mapping technologies. Dan explains how maps have changed the way of understanding the world. Images of the United States and China at night can, for example, tell the energy consumption, estimate the population and reveal the distribution of this population. Such evolution made possible to evolve from primary cartography to route instructions on a 3D map to a place geocodificated on a tweet! Social networks are not just for posting happy family photos. They serve, for example, to promote revolutions as the Arab Spring. Mobile data also serve as demographic data for traffic information for example, and this Information can be converted into graphs, maps and even animations to reveal travel patterns. Continue reading DAN SCOLLON AT TED X REDDING: GIS