Almost everybody’s doing it!
Today everybody’s doing it – well almost! Although an exaggeration, geodemographics and geographical analysis of markets is no longer the leap in the dark that it was in the early 1980s. Many business organizations are now employing the concepts of geodemographics and using GIS in many varying applications – from new site location analysis to merchandising and direct mail. With the increased range of applications to which geodemographics can lend itself, the market has grown considerably with new GIS software and databases to accompany these developments like the following ones.
Continue reading THE PAST AND PRESENT OF CUSTOMIZED AND PROPRIETARY GIS – GIS For Business and Service Planning
DATA SOURCES AND THEIR GEOGRAPHICAL INTEGRATION
The very nature of competitive business lies in spotting niches and opportunities. Geographical niches are the more difficult to identify when market areas are blurred by the overlay of successive different geographies.
A range of computer software houses have developed products which enable users to gain rapid access to precisely specified sections of databases, while developments in computer graphics allow information to be portrayed in a geographically accurate manner. Business graphics are, in short, becoming increasingly geographical. Continue reading Population Data Sources – GIS for Business and Service Planning
Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages. Continue reading GIS for Business and Service Planning – Paul Longley & Graham Clarke
What if it was easier to predict how a city could have clean air, broader economy, increase safety and reduce traffic? The transportation engineer Josie Kressner assessed the viability of using targeted marketing data for demographic data in travel demand modeling in her dissertation, employing alternative methods for updating the transportation planning process. Continue reading TRANSPORTATION PLANNING IDEA