Geodemographics, GIS and Neighbourhood Targeting – Richard Harris, Peter Sleight, Richard Webber

INTRODUCTION

Geodemographics is the β€œanalysis of people by where they live” (Sleight, 1997, p. 16). It is the suggestion that WHERE you are, says something about WHO you are; that knowing where someone lives provides useful information about how that person lives. To quote some product advertising, it is the possibility that β€œwe know who you are, because we know where you live.” The figure illustrates this link between people and places. It is a simple idea – one that has shown itself to be of commercial value and the catalyst of a rapidly growing and globalizing industry. Continue reading Geodemographics, GIS and Neighbourhood Targeting – Richard Harris, Peter Sleight, Richard Webber