DATA SOURCES AND THEIR GEOGRAPHICAL INTEGRATION
The very nature of competitive business lies in spotting niches and opportunities. Geographical niches are the more difficult to identify when market areas are blurred by the overlay of successive different geographies.
A range of computer software houses have developed products which enable users to gain rapid access to precisely specified sections of databases, while developments in computer graphics allow information to be portrayed in a geographically accurate manner. Business graphics are, in short, becoming increasingly geographical. Continue reading Population Data Sources – GIS for Business and Service Planning
Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages. Continue reading GIS for Business and Service Planning – Paul Longley & Graham Clarke
Dan Scollon, at TED Talks, shows the first image photographed from Earth in 1972, which changed the human understanding of the Earth. 40 years after that image, we collected lots of information about the Earth and were developed many mapping technologies. Dan explains how maps have changed the way of understanding the world. Images of the United States and China at night can, for example, tell the energy consumption, estimate the population and reveal the distribution of this population. Such evolution made possible to evolve from primary cartography to route instructions on a 3D map to a place geocodificated on a tweet! Social networks are not just for posting happy family photos. They serve, for example, to promote revolutions as the Arab Spring. Mobile data also serve as demographic data for traffic information for example, and this Information can be converted into graphs, maps and even animations to reveal travel patterns. Continue reading DAN SCOLLON AT TED X REDDING: GIS