GIS FUTURES – GIS for Business and Service Planning

After “the past and present of customized and proprietary GIS”, the authors continue with the “GIS futures” at the time, specially for retailers – both for site selection and for other tatics, like retail performance modeling and network performance modeling too.

“Given the range of issues that retailers are now addressing and the more complex problems that GIS will need to consider, proprietary system development must proceed by responding very sensitively to the needs of the client. Only in this way will development remain relevant. There will be a greater role for additional support services alongside software systems and a greater need for tailored and customized solutions for particular problems. Continue reading GIS FUTURES – GIS for Business and Service Planning

Geodemographics – GIS for Business and Service Planning

DATA SOURCES AND THEIR GEOGRAPHICAL INTEGRATION

Geodemographics has come into use as a shorthand label for both the development and the application of area typologies that have proved to be powerful discriminators of consumer behaviour and aids to β€œmarket analysis”.

Continue reading Geodemographics – GIS for Business and Service Planning