From a marketing perspective, the principal attraction of spatial analysis is still probably a psychological one. Marketeers seem to feel that geography is important in that they know that there are major geographic variations in the demand for products. Maybe they feel that geographers should be able to help them perform better and that there might be methods that geographers know about that could be beneficial to them. Those in the industry who believe this will probably already be displaying more confidence in the value of geography than do many geographers!
Yet at the same time it is evident that there are mutual benefits to both the marketing industry and to geography from closer collaboration. The geographer might gain access to data not in the public domain, new publishing opportunities may arise and there is at least some prospect for technology transfer and commercialization. The marketing industry might gain access to a largely untapped skill base. The question is, however, which methods, which applications, and which new products might be created through such collaborations? Continue reading Marketing Spatial Analysis: A review of prospects and technologies relevant to marketing – GIS For Business and Service Planning
With GIS we understand what HAPPENED, what IS HAPPENING and what WILL HAPPEN in the geographic space. A picture is worth a thousand words, and this short ESRI animation, in spite of having no locution, reviews, in a very didactic way, what GIS stands for, its uses and, finally, how GIS can be used for business administration, my main interest and, probably, yours too. Continue reading GIS, FINALLY, FOR BUSINESS
MAPPING THE ROAD TO PEACE – In the early 90’s, Socialist Federal Republic of Yugoslavia broke apart along ethnic lines, and the central republic of Bosnia-Herzegovina became a killing field. A wave of ethnic cleansing wiped out the Muslim populations in villages in Eastern Bosnia. Tens of thousands of people were killed. You had three separate groups: Croatians, Serbs and Muslims. It was a real mess, so they “cut up” the country. This is what the Dayton Accords were all about, and the only wat to do that was geospatially. This was the first successful use of deployable digital technology in diplomatic negotiations, helping to end a war. After nearly four years and 250,000 people killed, the people of Bosnia finally had a chance to turn from the horror of war to the promise of peace.
IT STARTS WITH MAPS: We’ve used maps for hundreds and hundreds of years to understand the earth… Nowadays, everybody is texting and sending geotagged information. We have the speed of the internet, remote sensing satellites, software like Google Earth and that nice lady with a beautiful voice that tell us to turn right… It’s the geospatial revolution! Continue reading GEOSPATIAL REVOLUTION: Maps, its evolution and importance to the world
“Geospatial Revolution”. A high-quality documentary produced by Penn State University. To be released episodically on the web in response to a constantly changing technology, after all, location is everything. Continue reading THE GEOSPATIAL REVOLUTION
Esri has a 43% share in the geographic information system (GIS) market, compared to just an 11% share from the second-largest supplier. The business model relies in constantly improved industry-specific solutions. Continue reading ESRI LEADERSHIP IN GIS GLOBAL MARKET